Rocco Baldassarre says, “According to The Washington Post, Facebook has nearly as many users as the entire population of China, the most populous country on Earth. That means it is likely that the vast majority of your potential customers and current clients have a Facebook account. Since Facebook collects an enormous amount of personal data, it is the ideal platform to learn more about your target group and reach its members, either for free or with effective campaigns.

Here are eight ways to take advantage of these resources:

1. Target email lists using Facebook ads.

Instead of just sending the usual email to clients, leads or blog subscribers, be proactive: Create a Facebook ad that targets people on your email list. If they use the email address they submitted to sign in to Facebook, they will see your ad“.

8 Ways Businesses Can Benefit From Facebook

‘Entrepreneur’ Blog

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