Patricio Robles says, “Facebook’s Custom Audience targeting feature is one of the social network’s most potent.

The concept is simple: advertisers provide a list of the email addresses of their customers and Facebook uses those email addresses to target ads to them if they’re on the service.

Advertisers can also target users of their mobile apps, or through a tracking pixel, individuals who have visited their website.

For some advertisers, Custom Audiences are the secret to their success with Facebook ads, so it’s no surprise that the world’s largest search engine, Google, may be looking to take a page from Facebook’s playbook as it seeks to maintain its online ad dominance.

According to the Wall Street Journal, Google is in discussions with advertisers about new targeting functionality that would function almost identically to Facebook Custom Audiences”.

Google to roll out custom audiences targeting feature: report

‘Econsultancy’ Blog

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