‘The subscription ecommerce opportunity’ – ‘Econsultancy’ Blog
Darryl Adie says, “For years people have subscribed to newspapers and magazines, but now consumers can subscribe to receive a wide range of basic products, from fashion to fresh vegetables.
As consumer buying habits are trending towards simpler, hassle-free shopping experiences, companies like Pact Coffee, Graze and Glossybox are invading the subscription space and seeing incredible growth.
While subscription selling may not be a new model of retail, it has the potential to up-end traditional shopping patterns.
Just this month, music streaming subscription services like Spotify were included in the UK basket of goods and services used to calculate inflation”.
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