Daniel Faggella says, “If you have any kind of working customer relationship management (CRM) system, odds are much of your marketing effort is going toward your database of both customers and prospects. But did you know you can also use your email database to improve your marketing? You should be able to consistently improve your promotions over time — and I’ve aimed to boil that process down to just three steps: “S.O.S.”

That stands for: Survey, Optimize and Smooth.

If you haven’t used broadcast email messages to actively solicit feedback and make tangible changes to your marketing strategy, the following will give you the right ideas for testing and improving your ongoing email ROI”.

Send Out An “S.O.S.” to Improve Your Database Email Marketing

Marketing Land

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