‘Social Media Marketing: Pinterest for Business 101′ – Shopify
Lucas Santo says, “On Pinterest – the social platform built on beautiful, shareable imagery – opportunities for shopping come cleverly disguised as outfit inspiration, smoothie recipes and DIY centrepieces.
For consumers, it’s a place to hunt and gather. For brands, it’s a goldmine.
Consider this: we analyzed data from over 529, 000 Shopify store orders to find that Pinterest was the second largest social source for traffic and resulting visits had the third highest average order value.
Also, according to research done by Piqora, sales and traffic from Pins can occur long after the item is pinned. In fact, 50 percent of visits happen after 3.5 months”.
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