JP Mangalindan says, “Google is introducing a new algorithm that affects how mobile search results appear — a significant change that will take anywhere from several days to a week to roll out.

Moving forward, when you do a Google search on mobile, search results will prioritize websites that the search engine deems “mobile-friendly” — ones that avoid software like Flash and feature larger text, easy-to-click links and a responsive design. Sites that aren’t up to snuff will likely appear lower in search results.

The change will impact millions of sites, more than Google’s last major search ranking algorithm update, Google Panda. Panda, which was launched in 2011 and has been updated several times since then, downranked 12% of all sites that Google rated low-quality”.

Google to websites: Be mobile-friendly or get buried in search results

Mashable
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