‘3 ways brands can engage with shoppers on social media’ – ‘Mashable’
Arnie Gullov-Singh says, “The way consumers shop online is changing, especially when it comes to lifestyle products like apparel, accessories and home decor items. As marketers, we have to adapt.
In the past, online consumers turned to search-based platforms, like Google and Amazon, to find specific items they needed and they’d make their decisions based on specs, reviews and ratings.
The search-based approach doesn’t work with lifestyle products because it’s much harder for online shoppers to describe what they want, like a cute red dress that makes them look good. Instead, they’re more likely to make a decision based on what inspires them and what they aspire to look like rather than hard facts”.
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