‘Five underrated Twitter metrics you should be using’ – ‘Econsultancy’ Blog
Chloe Basterfield says, “Discover lesser-used metrics that can deliver more valuable insights when it comes to trending topics.
Understanding what your customers want is hugely important for Marketing, Sales, Customer Service and HR teams.
Social media is a rich seam of data which will help all your departments understand customers’ journeys. Departments can then work together to take advantage of the opportunities the data analysis reveals across your business.
But customer sentiment is a complex subject full of rocket science, right? Well, with so many metrics to choose from, it can be – but there are some shortcuts that don’t involve hardcore modelling and analysis”.
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