‘How to Build Inbound Links — the White Hat Way’ – HubSpot
Nicole Rende says, “As a result of the recent Penguin updates, link building has changed … again.
Google Penguin is an algorithm update aimed at decreasing search engine rankings of a website due to a large number of spammy, low authority links in their backlink profile.
Over the years, this type of algorithm update has only grown smarter, which calls for a strong focus on white hat tactics as a means of more efficient link building.
To help you make sense of the recent changes, I’ve gathered some insight on which link building strategies to avoid and which you should gravitate towards”.
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