David Kirkpatrick says, “Marketing, like any business area, is full of acronyms (CRM, SEO, SEM, etc.) and buzzwords that get hot and start being used in conversations, presentations, industry articles and other professional interactions. I can think of more than a few, and I bet you can too (in fact, it would be fun for everyone to share some of your favorite marketing buzzwords in the comments section of this post.)

One of the latest buzzwords out there is “omni-channel marketing” — a term that obviously is related, but different from multi-channel marketing. However, like any new term or phrase that begins receiving a lot of traction, there is no clear definition on exactly what omni-channel marketing means or entails.

With that in mind, I reached out to a group of marketing industry thought leaders who, by job title and description, are tasked with staying in front of industry trends”.

Omni-channel Marketing: How do you define the term?

MarketingSherpa

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