Patricio Robles says, “Twitter is one of the most popular social platform for brands and it is being used for everything from mass marketing to customer service. 

But some use cases have been easier to deal with than others because of Twitter’s restrictions on Direct Messages (DMs) which require the recipient of a DM to be following the sender.

This week, Twitter announced that it’s trying to ease that pain point by allowing users to accept DMs from any other Twitter user without following.

Additionally as part of this update, Twitter is now allowing users to respond to all DMs they receive regardless of the following status of the sender”.

Twitter DM changes: what this means for brands

‘Econsultancy’ Blog

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