Susan Solomon says, “When Google announced that mobile-friendliness will influence a site’s ranking on search results pages, the need to move to responsive design was never clearer.

And, although designers have been quick to change their ways, not enough has been said about the impact of responsive design on copywriters.

Yes, copywriters, those wielders of winsome words. We still exist and we spend a lot of time contemplating how our expressive text can best complement those wonderful graphics.

We know from reading social trends that users don’t like to read too much of what our craft produces, and we’re not taking it too personally. We all know that good copy is still relevant. It’s what perks up content, guides users through the most forward-thinking layout, and generally improves the experience on that optimized, mobilized, utterly amazing site”.

Writing Responsibly When Writing Responsively: Six Simple Tips

MarketingProfs

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