Patricio Robles says, “Major publishers and online media companies are all vying for a piece of the rapidly expanding online video advertising spend pie.  

In advance of next week’s NewFronts, Yahoo has unveiled a new native video ad format.

As detailed by AdAge’s Tim Peterson, the new ads, which will appear on the Yahoo Homepage as well as its digital magazines and mobile apps, play automatically on mute and can be viewed full screen if a user chooses.

In an effort to address concerns about viewability, advertisers are charged for an ad view only after three seconds. If a user stops the video before then, the advertiser is not charged“.

Are Yahoo’s new autoplay video ads a bad deal for advertisers?

‘Econsultancy’ Blog

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