‘An Introduction to Schema.org Markup for Emails’ – MOZ Blog
Kristi Hines says, “If you are a Gmail user, you have likely received some emails that stand out from the rest with a call to action button within the subject line.
If you’ve booked a flight recently, your airline may have sent you an email that includes an interactive way to view your travel plans.
Similarly, Google Inbox app users might have seen emails that look like this.
These calls to action are courtesy of Schema.org markup for email. Just like Schema.org markup for web pages helps web pages stand out in search results, Schema.org markup for emails helps certain emails stand out from the rest in your inbox.
The goal of email markup is to allow people to take action on emails as quickly and simply as possible. For marketers, there are both pros and cons of this feature. In this post, we’re going to look at the email markup options currently available, who can use it, and if it’s worth it“.
Comments are closed.
