Ted Ammon says, “Pinterest has long been recognized as a female-centric social media platform with 80% of its total users identifying as female, but the times are changing. One of the biggest differences we see lately is the ability to narrow search results for males, so search results show men’s watches or women’s watches, based on your interests. Since users are able to select search results to more closely reflect their interests (whether shopping for themself or someone else), this benefits all users. And, this is just a first step in making Pinterest more appealing to men. With this particular task out the way, Pinterest still has a few more steps to attract and keep male users.

Understanding the differences between how men and women shop is a great place to start.

Shopping Actually Makes Men Happy

It’s a fact that shopping makes 64% of women feel happier. That’s probably why Pinterest was such a success with the female demographic right away. However, we must take into account the fact that 40% of men also say that shopping lifts their mood. With that many men excited about shopping, why would any ecommerce platform or social network make men feel left out?“.

How Ecommerce Can Capitalize on How Men and Women Use Pinterest

HubSpot

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