‘Deep Links Yield Deep Data—But They Will Also Know A Lot About You’ – ‘ReadWrite’

Matt Asay says, “Deep linking is hot, and for good reason: it can make mobile search much more powerful by making it more predictive. In a world governed by small screen sizes and large intent, that’s a huge asset.

And it’s why deep linking startup URX recently introduced AppViews, a product with the not-so-modest goal of “understand[ing] what a user is doing and what could make them happier.”

To better understand not only AppViews but the innovative deep linking marketplace, and whether the increased intelligence buried in deep links will lead to privacy concerns, I sat down with URX marketing chief (and former Googler) Mike Fyall (@mikefyall)“.

Deep Links Yield Deep Data—But They Will Also Know A Lot About You

ReadWrite