‘Google Takes On Pinterest With Google+ Collections’ – ‘Marketing Land’ Article
Martin Beck says, “Google+ pushed into Pinterest’s territory today, introducing a new feature to enables users to organize content by category.
Called Collections, the new Google+ feature is very similar to Pinterest Boards and gives people the ability to create a space for their favorite things broken down by topic. Collections can be shared publicly, privately or with a specific set of Google+ users. Collections can be followed and posts within Collections that users follow will appear in their home feeds on Google+. After a user or Page creates a Collection, a Collection tab will appear on given profile
Google’s Dmitry Shapiro announced the launch in a Google+ post, using very Pinterest-like language:
Our happiest Google+ users are those who connect with others around shared interests and passions. So we set out to give people a place to express the things they love”.
Comments are closed.
