‘The 5-Point Survival Guide to Blogging as a Business’ – Content Marketing Institute
Aaron Orendorff says, “Blogging is hard. Damn hard.
And, not to be the bearer of bad news, but blogging as a business is even worse. In fact, even seven years ago, Technorati estimated that 95% of all blogs were outright failures, victims of abandonment by their creators.
Why?
Because day after day, week after week, post after post, to have a business blog, you need:
- Buy-in from your team
- Ideas for articles
- A content calendar to maintain consistency”.
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