Aaron Orendorff says, “Blogging is hard. Damn hard.

And, not to be the bearer of bad news, but blogging as a business is even worse. In fact, even seven years ago, Technorati estimated that 95% of all blogs were outright failures, victims of abandonment by their creators.

Why?

Because day after day, week after week, post after post, to have a business blog, you need:

  • Buy-in from your team
  • Ideas for articles
  • A content calendar to maintain consistency”.

The 5-Point Survival Guide to Blogging as a Business

Content Marketing Institute

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