‘Facebook tries to lure publishers with 100% revenue share’ – ‘Econsultancy’ Blog
Patricio Robles says, “Facebook wants publishers to give it their content, and in an effort to address their skepticism, the social networking giant is reportedly offering to let them keep 100% of the revenue from ads they sell.
According to The Wall Street Journal, publishers such as National Geographic, The New York Times and BuzzFeed have been asked by Facebook to host their news and videos on Facebook through Facebook’s Instant Articles initiative.
This is designed to keep the social network’s users engaged and eliminate any performance issues associated with sending them to the websites of popular third party content providers.
Revenue generated by ads Facebook sells would be split 70-30, with the bulk of the revenue going to publishers“.
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