‘How to Manage Your Entire Marketing Budget’ – HubSpot
Eric Devaney says, “Here’s a hypothetical for you: Let’s say your company has decided to invest in a website redesign so you can improve lead generation, and you’re responsible for managing the project. Naturally, one of the first questions you have is, “How much is this website redesign going to cost?”
The answer, of course, is “it depends.” Are you simply switching to a new template and adding some new CTAs, or are you migrating your entire site to a new platform? Are you doling out the extra dough for that fancy-pants domain name your company has always wanted, or are you sticking with your current domain name?
If only there were a way to organize your answers to all of these questions; a place where you could enter in estimated costs for all of your line items, and then compare your projected budget to what you actually end up spending“.
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