‘I Can’t Drive 155: Meta Descriptions in 2015’ – MOZ Blog
Dr. Peter J. Meyers says, “For years now, we (and many others) have been recommending keeping your Meta Descriptions shorter than about 155-160 characters. For months, people have been sending me examples of search snippets that clearly broke that rule, like this one (on a search for “hummingbird food”).
For the record, this one clocks in at 317 characters (counting spaces). So, I set out to discover if these long descriptions were exceptions to the rule, or if we need to change the rules. I collected the search snippets across the MozCast 10K, which resulted in 92,669 snippets. All of the data in this post was collected on April 13, 2015“.
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