Greg Sterling says, “You might still think of Opera as a browser company. However a number of strategic mobile advertising acquisitions over the past few years have transformed the company into a global advertising business that also happens to make a browser.

Opera says it works with “90 percent of the Ad Age Top 100″ and reaches a billion mobile uniques monthly. It also claims that “17 percent of the global [mobile] advertising spend [is] driven by Opera Mediaworks.” Challenging a similar claim by InMobi, Opera says it’s the largest independent mobile advertising company globally“.

Mobile Video Advertising Revenues Much Higher Than Impression Share — Report

Marketing Land

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