Greg Finn says, “Last year Facebook launched a carousel format for Facebook ads that helped brands parlay multiple objectives into one ad space. The format allows advertisers to highlight different attributes, benefits or even products in one ad location. Now the carousel will be offered for mobile app ads.

The new format will support 5 images and links that will scroll horizontally. This format will be available for both app install ads as well as engagement ads. According to Facebook the carousel link ads drive a 30-50% lower cost-per-conversion and 20-30% lower than single-image ads”.

Carousel Ads Swing Around For Facebook Mobile App Ads

Marketing Land

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