Ayaz Nanji says, “Marketing leaders say A/B testing is the most effective website landing page optimization tactic, according to a recent report from Ascend2 and Act-On Software.

The report was based on data from an online survey of 176 marketing leaders (73% working at B2B-focused companies, 27% at B2C).

Some 52% of respondents say A/B testing is one of the most effective methods for optimizing conversion rates on website landing pages; copy optimization ranks as the second most effective method (48%), followed by segmentation/targeting (43%)“.

The Most Effective Landing Page Optimization Tactics

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