‘Want to Get More Out of Your Subject Lines? Try Testing’ – Return Path
Chance Barber says, “How many emails are in your inbox right now? Do you plan to read all of them? If you are like most of us, you probably don’t have that kind of time. Instead you will quickly scan through the list and open the handful that catch your eye. Catching the consumer’s eye is the goal of every marketer, and when it comes to email the subject line is the best way to do this.
Considering how important the subject line is, how often do you test them? Surprisingly only about a quarter of those we surveyed frequently test their subject lines“.
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