‘Let data be the fuel to boost conversion rates’ – ‘Econsultancy’ Blog
Arie Shpanya says, ”
Most retailers already have the secret to higher conversion rates: data.
Conversion rates can pave the road to success for online retailers. A retailer’s ability to change a shopper into a customer lies in several different aspects, including product offerings, prices, and merchandising, among other things.
Many retailers make the mistake of taking conversion rates at face value. What I mean by this is they believe that simply changing their site layout or prices will improve their conversions.
While this is definitely true, these changes require plenty of thought and analysis.
How can retailers make the appropriate changes to their website to boost conversion rates? One word: data“.
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