‘The Anatomy of a Great LinkedIn Sales Message’ – HubSpot
Emma Snider says, “If you’re using LinkedIn for sales correctly, you won’t insert an ask into your initial invitation to connect. It’s only after the prospect accepts your personalized connection request and you’ve diligently observed their behavior on the network that you can follow up with a meeting proposal.
But just like cold sales emails, there’s a right way and a wrong way to write a LinkedIn message. Whether you’re sending an InMail or a good old-fashioned message, look to the following template as a guide“.
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