Graham Charlton says, “Google’s recent mobile friendly update gave brands a big reason to optimise for mobile, but is it being tough enough? 

There are plenty of sites which are just part-mobile. They may have mobile friendly homepages and other pages, but will often switch users to desktop pages which do not work well on mobile.

Here are some examples…

Barclays 

Barclays is a good example of this. If you search for Barclays, it looks like the site satisfies Google, with the ‘mobile friendly’ label under the URL.

So, as a user, you enter the site assuming it will work on your device, expecting a good user experience“.

Is Google being too easy on mobile sites with desktop pages?

‘Econsultancy’ Blog

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