‘7 Conventional Landing Page Design Tactics You Should Still Test’ – HubSpot

Jacob McMillen says, “Conventional wisdom is usually the safe play. Why take risks when there’s an established “right way” to do things?

In marketing, however, success often falls to those willing to buck trends and experiment.

When it comes to optimizing your landing pages, complacency and assumption are your worst enemies. It’s far too easy to defer to best practices instead of discovering what makes your unique audience click. Proven landing page techniques are commonly practiced for a reason, but what works for 90% of websites won’t automatically work for yours.

The genius of A/B testing your landing pages is that it allows you get a little bit crazy without making a permanent error. You can be as unconventional as you want, and testers consistently find that extreme adjustments are required for extreme wins. If you’re using a template anding page designer, making these “big changes” can take less than a minute, so there’s no excuse to play it safe“.

7 Conventional Landing Page Design Tactics You Should Still Test

HubSpot