‘Google to add buy buttons to mobile search results’ – ‘Econsultancy’ Blog
Patricio Robles says, “Earlier this month, Google announced that it was giving mobile users the ability to order food directly from its search results, signaling the possibility that the next phase of search’s evolution will be transactionalization.
As I wrote at the time, “it’s not hard to imagine Google applying transactional functionality to other types of search,” and product search seemed like one of the most obvious search categories ripe for transactional features.
Not more than two weeks later come reports that Google is about to add buttons to search engine results that enable users to easily initiate a purchase“.
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