‘The Long Click and the Quality of Search Success’ – MOZ Blog
Bill Slawski says, “I often explore and read patents and papers from the search engines to try to get a sense of how they may approach different issues, and learn about the assumptions they make about search, searchers, and the Web. Lately, I’ve been keeping an eye open for papers and patents from the search engines where they talk about a metric known as the “long click.”
A recently granted Google patent uses the metric of a “Long Click” as the center of a process Google may use to track results for queries that were selected by searchers for long visits in a set of search results.
This concept isn’t new. In 2011, I wrote about a Yahoo patent in How a Search Engine May Measure the Quality of Its Search Results, where they discussed a metric that they refer to as a “target page success metric.” It included “dwell time” upon a result as a sign of search success (Yes, search engines have goals, too)“.
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