‘Why $11 billion Pinterest thinks it has the ‘best kind of business model” – Business Insider

Jillian D’onfro says, “Pinterest just announced a whole new suite of updates and improvementsto its advertising product, Promoted Pins, that it plans to roll out this summer.

Among the new offerings are “cinematic pins” which are videos that only move when the user scrolls, different ways for advertisers to target users (like by interests, personas, or life stages), and several new pricing options.

Instead of just choosing to pay for views or clicks on their Promoted Pins, advertisers can now choose to pay with a “cost-per-engagement” (CPE) model or a “cost-per-action” model (CPA)“.

Why $11 billion Pinterest thinks it has the ‘best kind of business model’

Business Insider