‘Retailers, Google Shopping Ads Are Coming To YouTube’ – ‘Marketing Land’ Article
Ginny Marvin says, “Google is bringing its very successful product listing ad format to YouTube video ads. Thursday, the company announced the release of TrueView for Shopping.
The new YouTube ads are the result of an integration with Google Shopping’s technology and is built on the cards platform that YouTube introduced in March. Cards, which will eventually replace annotations, were extended to TrueView ads last month, giving advertisers the ability to promote their other videos and playlists. They display as an overlay alongside a video on desktop and tablet and below a video on smartphones. Now, with TrueView for Shopping, retailers can feature related product ads in these cards.
The product images and details are passed via the first integration of Google Merchant Center with YouTube. When users click on one of the product ads they are taken to the retailer’s website“.
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