‘5 Essential Design Tips for the Non-Designer’ – Aweber Blog
Olivia Dello Buono says, “As a writer, I can’t believe I’m saying this: Visuals are the foundation of your business. Consistent, empowering branding helps to draw in prospects and keep customers coming back for more. It’s your first opportunity to make an impression.
It’s your brand identity.
When Bad Design Happens to Good People
But how often do we stumble upon a website or blog that suffers from a poor visual aesthetic? …What if it’s our own blog?
An unattractive design can be overwhelming, pulling attention from the content and, ultimately, your value proposition. You could be penning Pulitzer-prize winning material, but if the design is distracting, eyes won’t be on your content”.
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