‘Got A Mobile Strategy? You’re Probably Doing It Wrong’ – ‘ReadWrite’
Matt Assay says, “Your mobile strategy is all wrong.
Perhaps “all” is too strong a word. If you even have one, you’re already ahead of the game. Less than a third of North American companies have a mobile strategy that goes out at least 12 months, according to a new Econsultancy/Adobe survey.
But for many of those organizations, that strategy often begins and ends with “fitting our website into a mobile app,” or goes only a few steps further, showing some key functionality within a mobile app. Neither is enough“.
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