‘Six Practical Tips for an Integrated Content Strategy’ – ‘MarketingProfs’ Blog
Brad Dodge says, “The only expression more irritating than “we need it yesterday” is “ready, fire—aim!”
In my experience, nothing good ever came from rushing. In content marketing, if you pull the trigger before you’ve taken aim at your target, you’ll most likely shoot yourself in the foot.
As content marketing’s share of budget increases, so does the importance of having a sound strategy for how to employ it. That’s especially true because of the large variety of content and the wide range of communication channels: newsletters, blogs, direct mail, whitepapers, social media, video, websites, and emails, to name a few.
Having a solid content strategy is the key to helping brands achieve their business goals and accurately measure performance. Companies can further avoid “ready-fire” accidents by combining their PR, marketing, and digital strategy“.
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