‘SlideShare is the digital marketing secret weapon – new research’ by Jay Baer
Baer says, “85% of social media marketers are missing out on a fantastic opportunity.
Th 2015 Social Media Marketing Industry Report, released this week by Social Media Examiner found that usage of Slideshare increases steadily in lock step with with the experience of the social media marketer.
In my estimation, the reason why more experienced social media marketers gravitate toward Slideshare is that they eventually recognize that social media is about actions, not eyeballs. The “reach” offered by the larger consumer-oriented platforms is seductive, but if only a tiny percentage of your fans are seeing your posts in those venues, is the reach really reliable?”.
SlideShare is the digital marketing secret weapon – new research
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