‘Twitter offers up audience insights to advertisers’ – ‘Econsultancy’ Blog
Patricio Robles says, “In an effort to help advertisers make the most of its service, Twitter has unveiled a new analytics tool called audience insights.
Using audience insights, advertisers can more easily visualise information about the people who are interacting with their brands on Twitter.
The audience data available through audience insights includes demographics, interests and lifestyle. Advertisers are also able to access information about purchasing and television viewing behaviour.
According to Twitter, audience insights can help advertisers identify new segments and better target content“.
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