‘Do Video Views Matter? CMOs Weigh In On The Video Marketing Metrics That Count’ – ‘Marketing Land’ Article
Amy Gesenhues says, “What’s a video view worth these days? YouTube says 30-seconds, but Facebook counts a video view at the three-second mark.
Just last month, the Media Rating Council and IAB both defined a video ad as viewable as long as 50 percent of an ad’s pixels are visible for a minimum of two-seconds.
But, do any of these metrics matter if a video fails to achieve true engagement with the viewer?
“Our consumers are increasingly viewing videos across their screen of choice, so we’re always looking for effective ways to engage with them during that experience,” says Taco Bell’s VP of media and sponsorships Juliet Corsinita“.
Do Video Views Matter? CMOs Weigh In On The Video Marketing Metrics That Count
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