Daniel Burstein says, “How can you attract more traffic to your ecommerce store? How can you improve conversion on the traffic you’re currently getting? At IRCE (Internet Retailer Conference + Exhibition) 2014, we sat down with 39 marketers and ecommerce experts to bring you actionable ideas to improve your results.

To help you prepare for IRCE 2015, today on the MarketingSherpa blog I’m taking a look back at a few of the key lessons I learned from the interviews at last year’s event.

Lesson #1: User-generated content is not free labor for marketers

User-generated content. Community-sourced content. It’s been called many things, but brands have found success by encouraging customers to create their own content and share it with their peers“.

Ecommerce: User-generated content, video marketing and other lessons from IRCE 2014

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