Pete Prestipino says, “If you have been involved with search engine optimization for any significant period of time, you are aware how dramatically different today’s search results pages are when compared to those of a few years ago.

Today, for example, Google has over 1 billion knowledge graph entities that can (and often) appear in its search results. The Knowledge Graph wasn’t even a thing a few short years ago, but today, it’s one of the key differentiators of Google’s search experience.

During Google’s I/O keynote on Thursday, Aparna Chennapragada, Director of Product Management from Google Now, spoke about Google Now’s improved ability to find and serve Knowledge Graph results for users and how billions of keywords and keyword phrases can“.

Google’s NSFW Knowledge Graph

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