Matt Britton says, “As CEO of a creative and tech agency, I’ve spent considerable time in the boardrooms of major corporate marketers, and I’ve gotten an understanding of their business challenges and needs. But I’ve also gotten an inside look at the major disconnect between their knowledge of the marketplace and the groundswell of disruption and change being driven by youth culture.

Many of today’s business leaders do not understand that youth culture is no longer counterculture as it was in the ’60s and ’70s. Instead, our nation’s youth have become the driving force behind innovation, growth, and competitive advantage globally.

For brands today, the old marketing models are over. That status quo is dead. Our rapidly shifting marketplace requires businesses to be agile, connected, authentic, artful, meaningful, immersive, and socially responsible“.

The Rise of ‘YouthNation’ and How to Use Instagram to Reach Millennials

MarketingProfs

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