‘B2B Content Marketing: Top Tactics, Goals, and Tools’ – ‘MarketingProfs’ Blog
Ayaz Nanji says, “Case studies and client success stories are the content types that B2B companies most use, according to a recent report from Starfleet Media.
The report was based on data from a survey of 324 B2B marketers and salespeople from around the world (69% based in North America; 22%, Europe; 9%, other). Respondents work for B2B companies in a wide range of industries, including technology, manufacturing, and business services.
Some 67% of respondents say they have put case studies/client success stories to use as a digital content marketing asset in the previous12 months; other commonly used content types are whitepapers (62% have created), webinars (58%), and e-books (52%)“.
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