‘How to Identify and Fix Friction on Your Landing Pages’ – HubSpot
Andrea Francis says, “You’ve spent a lot of energy (and budget) getting targeted traffic to your website.
Unfortunately, those visitors aren’t doing what you want them to do when they get there.
But why?
Often times this comes as a result of landing page friction — a barrier that prevents your visitors from completing the action you’d like them to take.
Whether your copy is too long, your button text isn’t compelling enough, or you’re lacking social proof, you need to start by identifying the points of friction before you can turn them around.
To help you get a better grasp on what landing page friction looks like, when it can be used to benefit your business, and how to resolve it when it’s hurting your conversions, keep reading“.
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