‘How to Recover from Failed A/B Testing’ – ‘MarketingExperiments’ Blog
Kayla Cobb says, “Back in 2003, a little blue fish taught us to, “just keep swimming.”
Much like Dory, Ryan Hutchings, Director of Marketing, VacationRoost, taught us that even when we aren’t gaining the results we want, just keep testing.
Ryan was one of the presenters at MarketingSherpa MarketingExperiments Web Optimization Summit 2014, where he discussed his marketing experience at VacationRoost — an ecommerce vacation rental wholesaler. During his session, Ryan shared how he and his marketing team were able to:
- Increase the company’s total conversion 12%
- Run more than 50 tests in a year
These results were achieved by employing simultaneous tests for large and small projects. The tests Ryan utilized ran on two separate testing methodologies and allowed VacationRoost’s small marketing team to make the most of its resources“.
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