‘How To Improve Your Content Development Process’ by Jay Baer
Baer says, “What are some of the biggest challenges of developing tons of content?
“It’s mostly just organization.” That’s what Ali Parmelee, Co-Owner and Brand Strategist atTHINK creative group has to say about content development. And I’m sure you’ll agree that it’s tough enough to organize your own marketing.
But what gives Ali some credibility here is that she’s managing her own content development process, and she also helps lots of others manage their marketing, too, through her marketing agency.
“We’re a pretty small team here. It’s a matter of keeping everything organized for ourselves internally, and making sure our clients are on the same page as well.”
For those of us just managing our own stuff (and barely hanging on), there are a few lessons we can learn from Ali and the team at THINK creative group that will help us plan content way ahead of time, use a marketing calendar to hit our deadlines, and keep our approval process super efficient”.
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