‘How To Make Money Online with Interactive Content’ by John Chow
Chow says, “Consider the majority of the kind of content that you find on the Internet each and every day. This blog post that you are reading right now is a prime example of that. Perhaps you subscribe to the RSS feed and the story popped up in your feed reader of choice. Maybe you follow John on Twitter and you saw the tweet saying there’s a new article. Or maybe you actually typed in johnchow.com into your browser to see what new posts went up today.
Regardless of how you found your way onto this page, the bottom line is that you’re here now. And you’re reading these words that I would have typed out some time before. This is, for the most part, a passive experience for you as a web user. Even if you choose to post a comment below, it’s still more about passive consumption.
This doesn’t stop with blog posts, of course. Any time that you listen to a song on Spotify or watch a video on YouTube, it’s a matter of passive consumption. It’s exactly the same when you skim through an infographic or you listen to a podcast or you read an e-book or a white paper report. It’s all passive. But does it have to be that way?“.
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