‘How to Use Video in Your Marketing: 20 Ideas to Try Today’ – HubSpot
Andrea Francis says, “Remember when it was enough to have a decent-looking website with a couple of your keywords on a few product pages? How times have changed! Increasingly, marketers have to come up with innovative ways to grab visitors’ attention.
When infographics first blew up the internet, they had the same impact as when businesses starting publishing their own ebooks, reports, and white papers on the web. Minds were blown, hats were taken off, people applauded. Life was good. But pretty soon, infographics saturated the web and they were no longer as sparkly, shiny, or effective as they once were.
Today, one of the up-and-coming marketing tactics is video — both of the pre-recorded and live variety. According to Cisco, video will account for 69% of all consumer internet traffic by 2017. And according to Smart Insights, simply stating that the piece of content is a video appears to increase engagement across all channels“.
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