Dan Faggella says, “Effective marketing is personalmarketing. The generic “10 tips” blog post and homogenous email blast can no longer be the go-to tactic from themodern marketer’s toolbox.

While segmenting your audience inemail marketing is relatively common, segmenting your readers when creating blog and article content isn’t nearly as familiar for most marketers. In this article, we cover how to segment your blog content to drive more leads and more sales.

But first, let’s get on the same page about the term. A segment is a defined group of people within your market and is similar to a buyer persona“.

Segment Your Blog Content to Drive More Leads and Sales

Content Marketing Institute

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