‘Amazon targets teen shoppers with Amazon Allowance’ – ‘Econsultancy’ Blog
Patricio Robles says, “In an apparent effort to capture more spending from teenage shoppers, Amazon has unveiled a new service that makes it easier for parents to fund their kids’ online purchases.
Launched quietly in the past month, Amazon Allowance gives parents and guardians the ability to add funds to an Amazon Gift Card that their children can use to purchase products on Amazon.
According to the company “it’s an easy way to fund shopping on Amazon without sharing your account or credit cards.”
Funds can be added on a one-time or recurring basis and there are no additional fees associated with providing or using Amazon Allowance. Funds do not expire“.
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